MBA Admissions Branding Strategy Personal Legend™
What it is.
This is where it all begins. The Personal Legend™ is the story of your Life Journey and the foundation of your MBA admissions essays and interviews. It is a branding statement and powerful message that clearly and boldly communicates who you are and why you would be an asset to an MBA program.
Who it is for.
The Personal Legend is suitable for anyone who is considering applying to graduate business school. You can never start too early. In fact, you’ll want to consider it as soon as you foresee an MBA in your future even if it’s one or two years away as this process will enable you to approach your candidacy with a powerful, focused strategy.
Why you need it.
Strong branding and positioning are a critical yet overlooked part of the MBA admissions process. It’s the first and key component to success because it helps the MBA Admissions Committee (Adcom) determine what makes you unique. Gone are the days when a strong GPA and brilliant GMAT score were enough. Today you need more. You need a crystal clear, razor sharp branding statement that demonstrates your strengths, seamlessly ties in to your accomplishments and illustrates your future plans for success. In short, it’s your story — a powerful message declaring who you are.
How it works.
This is where it all begins. The Personal Legend is the story of your Life Journey and the foundation of your admissions essays and interviews. It represents the pivotal points in your life that have shaped you into who you are today. I help you sort through and answer the big questions because it’s an extremely difficult exercise for anyone to take on alone and you don’t have time to waste. We are going to spend time creating a clear picture of who you are, what you’ve done, what you want to do and how an MBA can help you get there. I will assess your academic, professional, community achievements and goals.
You’ll discover that I’m able to see who you are. I have an uncanny ability to identify your Super Powers – what makes you, you so you can also see it and share it with MBA Admissions Officers. I’ve been told I’m magic this way! Some call what I do marketing, branding or positioning but that’s only part of it. I go deeper. We do the heavy lifting together and drill down to your core: sifting through your life experiences to get to the genuine you and your true purpose.
The Personal Legend is about the MBA and much more. It’s about who you are and what you’ve come into this world to do!
What you get.
The Personal Legend Sessions includes:
- The Personal Legend Inquiry™ …a meaningful inquiry into your life. I will email it to you when you book your session. This valuable questionnaire will inform our session.
- Advance assessment. You will send a copy of your current CV/Resume at least 48 hours prior to the session for my review.
- $497 provides you with two 60-minute consulting sessions for you and your vision.
Personal Legend Consultations
- Upon scheduling, I’ll email you the Personal Legend Inquiry™ about your life experiences including your professional, community and personal goals, achievements and ambitions. You will return the Inquiry at least two days before our session.
- Then…the fun begins! We brainstorm and explore. Discover and uncover. We drill down to your core and return from our journey with a Personal Legend branding statement, a representation of the genuine you and your true purpose.
The result: Your Personal Legend™
I will send you a compelling, eye-catching, head-turning, personalized branded MBA admissions statement that capitalizes on your strengths and gifts so you can clearly articulate your value and contribution to the MBA Admissions Committee. You will refer to it when you craft your MBA application essays and prepare for your interviews. You will also benefit for seeing yourself more clearly, too! The next step in the process is Essay Alchemy™.
How to get started.
Click here to schedule your Personal Legend ™ Sessions.
Questions? Click here to request a FREE 15-minute Consultation
